As a service-based business, you rely on the phones ringing to keep your business going. But have you ever thought about how ringing your customers’ phones could help? We’re not talking about cold calling – not even calling at all. Instead, using SMS marketing strategies to help drive sales and communicate with your customer base.
What is SMS Marketing?
SMS marketing, also known as text message marketing, involves sending promotional messages to customers and prospects via text messages. SMS marketing is a highly effective form of marketing, as text messages have a very high open rate compared to other forms of digital marketing. SMS marketing allows businesses to reach customers directly on their phones to promote their products or services. SMS marketing typically involves collecting a list of phone numbers from customers and prospects who have opted in to receive text messages from the business.
Ways to Use SMS for Your HVAC Business
1. Appointment Reminders
One of the best ways to use texting for your HVAC company is to send appointment reminders to customers. This will not only help you ensure that your customers are available for their appointments, but it will also help you reduce cancellations.
2. Promotions and Special Offers
Another effective way to use texting to drive sales is to send out promotions and special offers to customers via text. This can be anything from discounts on HVAC services to special deals on new HVAC installations.
3. Feedback Requests
Asking for customer feedback via text message to gain valuable insights into what they like and dislike about your services. This can help you make improvements to your business by knowing what customers are looking for. You can also use SMS marketing to encourage customers to leave reviews on platforms like Yelp, HomeAdvisor, and Google.
4. Customer Service
Offering customer service via text message allows you to provide quick and convenient support to your customers, which can improve their overall experience with your business. This can lead to increased loyalty and repeat business, which can ultimately help you drive sales.
Things to Remember with SMS Texting
However, it is important for businesses to use SMS marketing responsibly and to obtain explicit consent from customers before sending them promotional messages. Marketers are bound by law to gain consent from customers or subscribers before sending marketing communications.
To start building your list of phone numbers to implement your SMS marketing strategy, add a phone number field in your newsletter subscription signup or implement Popup forms on your website. You can also add the consent verbiage to forms and paperwork customers fill out before completing the work.
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